Insights

Plain-English guides to virtual tours

Straightforward answers to the questions businesses ask before investing in a virtual tour. No hype, no guaranteed results.

Basics6 min read
What is a 360° virtual tour? A plain-English guide for Indian businesses
How 360° virtual tours work, what they cost to produce, where they can be published and when they're worth it for hotels, restaurants, venues and property.
21 October 2026Read
Comparisons5 min read
Google Maps 360° imagery vs a website virtual tour: what's the difference?
Compare 360° imagery on Google Maps with a branded virtual tour on your website — hosting, branding, hotspots, control — and learn when to use each.
21 October 2026Read
Guides5 min read
How to prepare your space for a 360° photoshoot: a practical checklist
A room-by-room checklist for hotels, restaurants, venues and shops preparing for 360° virtual tour photography — lighting, clutter, privacy and timing.
21 October 2026Read

What is a 360° virtual tour? A plain-English guide for Indian businesses